Concept & Art Direction for SU25 Campaign.

Creative direction and product concepts for Tom Petty & the Heartbreakers.

Seasonal concept and apparel graphics for Playboy. 2023.

Brand system build for Rent The Runway’s ‘The Real Runway’ social campaign. 2024.

Creative direction and campaign concepts for Parade Launches. SP23. Parade is rewriting the American underwear story in full technicolor. The concept of lingerie is no longer a one-note idea of sexiness and femininity, it is more about vulnerability and self-expression.

Seasonal product forecast & development for Bruno Magli.

Baby clothing brand concept & development

Graphic collection for Victoria's Secret summer apparel and swim. 

Art direction for Cîroc Ultra Premium Vodka spots and OOH campaigns. 

Short film teaser. 2011.
Production: thelabnyc

'Smooth Off' long form tv spot. 2010.
Starring: Diddy & Aziz Ansari
Producer: Radical Media
Director: Dave Meyers

Valentine’s Day graphics for sleep, lounge, and lingerie.

Graphic, image and color concept development for J.Crew Men’s Fall and Holiday 2015.
 

Branding for celebrity events.

Product capsule for the workshop of the enigmatic executive Bozoma Saint John.

Victoria Sport apparel graphics.

Art direction for the ‘Brandalism’ national ad campaign. Extensions included print, OOH, wild postings, in-store collateral, lookbooks and mailers.

Photographers: Dan Jackson, Dan Forbes

High-end print mailer for Vera Wang bridal.
Photographer: Paolo Roversi

Art Direction for national ad campaign. Extensions included print, OOH, in-store, collateral and a 90-page magalog for loyal customers.
Photographer: Willy Vanderperre
Stylist: Heather Mary Jackson